![]() ![]() The company's plan was to develop a digital radio service that would be broadcast with satellites to listeners with special receivers, earning its revenues from charging subscription fees. After investing $1 million in Satellite CD Radio, Margolese began working with the firm, and eventually was named its CEO. He joined with several other ex-Geostar staffers to start the firm, and they found investors including David Margolese, a Canadian venture capitalist who had founded a pager company and then helped launch Canada's largest cellular telephone company. Briskman, the former chief of operations at Geostar, a satellite messaging company, had created technology that could be used to broadcast digital radio signals by satellite. The roots of Sirius Satellite Radio date to 1990, when ex-NASA engineer Robert Briskman formed a company called Satellite CD Radio, Inc. Automakers including Ford, Chrysler, and BMW offer Sirius-ready radios as options, and retailers including Wal-Mart and Radio Shack sell similar units for home and boat use. The company also offers a subscription service for businesses that wish to play its music in stores and offices. Sirius's broadcasts are beamed from three satellites to more than one million subscribers who pay a monthly fee of $12.95. Its offerings range from a full-time National Football League (NFL) channel to an all-Elvis music station, and include "shock jock" Howard Stern, who signed a five-year contract to broadcast exclusively for the firm beginning in 2006. The company's programming includes 65 channels of commercial-free music and 55 channels of news, sports, and talk. ![]() broadcasts more than 120 channels of digital audio via satellite to subscribers throughout the United States. ![]()
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